Skip to Main Content
Have library access? Log in through your library

Marketing & Advertising

Search within Marketing & Advertising:

187 Books in JSTOR Copyright Date
Abogados al derecho: Marketing jurídico y responsabilidad profesional. (Segunda edición) 2019
Advertising and a Democratic Press 1994
Advertising and the Transformation of Screen Cultures OPEN ACCESS 2021
Advertising at War: Business, Consumers, and Government in the 1940s 2012
Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers 2015
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s 2005
Advertising Tower: Japanese Modernism and Modernity in the 1920s 2006
The AMA Handbook of Public Relations 2010
American Multinationals and Japan: The Political Economy of Japanese Capital Controls, 1899–1980 1992
The American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices 2016
The Anime Boom in the United States: 1972–1989 2017
Augustine: The City of God Books XIII and XIV 2017
Automatic: Changing the Way America Saves 2009
Becoming Modern in Toronto: The Industrial Exhibition and the Shaping of a Late Victorian Culture 1997
The Behavioral Foundations of Public Policy 2013
Brand New China: Advertising, Media, and Commercial Culture 2008
Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding OPEN ACCESS 2021
Branding Hoover's FBI: How the Boss's PR Men Sold the Bureau to America 2016
China Made: Consumer Culture and the Creation of the Nation 2003
Colombia en el contexto de la Alianza del Pacífico 2018
The Commodification of Childhood: The Children’s Clothing Industry and the Rise of the Child Consumer 2004
Communications en temps de crise 1999
Competencia Económica: reflexiones sobre los 10 años de la Ley 1340 de 2009 2019
Competitividad y Contexto Internacional de los Negocios: Teor??a y aplicaci??n 2020
Comportamiento espacial de compra: Caso de estudio Centro Comerciales de Cali, Colombia 2020
Concepts and Categories: Foundations for Sociological and Cultural Analysis 2019
Conformity: The Power of Social Influences 2019
Connections: An Introduction to the Economics of Networks 2007
Consistency, Choice, and Rationality 2010
Consumer Data Research OPEN ACCESS 2018
Consumer Psychology: A Study Guide to Qualitative Research Methods 2016
Credit and Debt in an Unequal Society: Establishing a Consumer Credit Market in South Africa 2020
Culture and Commerce: The Value of Entrepreneurship in Creative Industries 2017
Culture Incorporated: Museums, Artists, and Corporate Sponsorships 2002
The Curse of Bigness: Antitrust in the New Gilded Age 2018
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth 2011
Debates contemporáneas sobre turísmo, tomo III. Desafios actuales en la gestión e innovación del turismo: perspectivas y apuestas para su manejo 2016
Deciphering Markets and Money: A Sociological Analysis of Economic Institutions OPEN ACCESS 2020
The Decline in Saving: A Threat to America's Prosperity? 2012
Del Mercado al Mercadeo 2014
Derechos fiduciarios y mercado de valores. Reflexiones frente a la normativa Colombiana 2013
Des campagnes de communication réussies: 43 études de cas primés 2004
Design in Airline Travel Posters 1920-1970: A Semiology and Sociocultural History 2021
Développement durable et communications: Au-delà des mots, pour un véritable engagement 2007
Die eigene Berufung finden – Positionierungsmarketing auf den Kopf gestellt: Ein Leitfaden für Selbstständige und Gründer 2017
Digital Gaming and the Advertising Landscape OPEN ACCESS 2019
Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture 2018
The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences 2021
Dinero y economía 2009
Divining Desire: Focus Groups and the Culture of Consultation 2017
El Festival Iberoamericano de Teatro de Bogotá: Su gestión en escena 2013
El “otro" de la antropología. Tensiones y conflictos generados en la práctica de la antropología de negocios 2015
Endless Propaganda: The Advertising of Public Goods 2000
Éthique de la communication appliquée aux relations publiques 2013
Fashion Media and Sustainability: Encouraging Ethical Consumption via Journalism and Influencers OPEN ACCESS 2021
Fashioning the Nineteenth Century: Habits of Being 3 2014
Flux: What Marketing Managers Need to Navigate the New Environment 2012
Free Riding 2008
Fundamentos del márketing: guía para su estudio y comprensión 2009
Gérer son projet: En sciences humaines et au quotidien 2004
Gérer une revue de presse 2005
The Global Emerging Market in Transition: Articles, Forecasts, and Studies 2004
Goods: Advertising, Urban Space, and the Moral Law of the Image 2018
Guerrilla marketing: contrainsurgencia y capitalismo en Colombia 2019
Gurus and Oracles: The Marketing of Information 2012
Happiness for All?: Unequal Hopes and Lives in Pursuit of the American Dream 2017
Hard Bargaining in Sumatra: Western Travelers and Toba Bataks in the Marketplace of Souvenirs 2003
Historia de la investigación de mercados en Colombia: Trayectoria empresarial de Napoleón Franco 2014
If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth 2017
Industrial Organization, Trade, and Social Interaction: Essays in Honour of B. Curtis Eaton 2010
The Interdisciplinary Science of Consumption 2014
Introduction à l’analyse des données de sondage avec SPSS : Guide d’auto-apprentissage 2009
Jewish Mad Men: Advertising and the Design of the American Jewish Experience 2015
Kids and branding in a digital world 2016
La boîte à outils sur l'application des connaissances 2011
La communication des risques: Un nouveau défi 2005
La guerre mondiale de l'information 1999
La recherche en communication: Un atout pour les campagnes sociales 2010
La révolution Internet 2009
La transition en Roumanie: Communications et qualité de la vie 1995
L'analyse de contenu: De la théorie à la pratique - La méthode Morin-Chartier 2008
Land of Bright Promise: Advertising the Texas Panhandle and South Plains, 1870-1917 1988
L'appropriation d'un objet culturel: une réactualisation des théories de C.S. Peirce à propos de l’interprétation 2010
Le commerce électronique: Y a-t-il un modèle québécois ? 2002
Le Nigeria et la Suisse, des affaires d’indépendance: Commerce, diplomatie et coopération 1930–1980 OPEN ACCESS 2016
Le plan de communication: Une approche pour agir en société 2004
Le protocole: Instrument de communication 2009
Le savoir pratiqué: Savoir et pratique du changement planifié 1996
Le temps des relations publiques 2019
L'écriture de presse 2003
Lectures on Behavioral Macroeconomics 2012
Leisure Spending-Behavior 1963
Les autoroutes de l'information: Un produit de la convergence 1995
Les cabinets de relations publiques: Évolution, meilleures pratiques et perspectives d'avenir 2014
Les expositions internationales, un univers de communication: Meilleures pratiques de communication et de marketing pour les grands événements 2010
Les relations publiques autrement: vers un nouveau modèle de pratique 2010
Les relations publiques dans une société en mouvance - 4e édition 2010
Les relations publiques: Le syndrome de la cage de Faraday 2004
Les relations publiques, une profession en devenir 2010
L'expérience touristique contemporaine: Fondements sociaux et culturels 1996
Limits to Satisfaction: An Essay on the Problem of Needs and Commodities 1988
L'industrie touristique: Stratégie concurrentielle des entreprises 2000
Living It Up: Our Love Affair with Luxury 2002
Living Up to the Ads: Gender Fictions of the 1920s 2000
A Living Wage: American Workers and the Making of Consumer Society 1997
L'organisation d'un événement: Guide pratique 2009
Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs OPEN ACCESS 2013
Mag Men: Fifty Years of Making Magazines 2019
Management of Stochastic Demand in Make-to-Stock Manufacturing OPEN ACCESS 2009
Manual de Marketing Político: Como construir una campaña electoral exitosa en Colombia paso a paso 2015
Manual de Marketing Político: estrategias para una campaña exitosa 2017
Manual de teoría de la comunicación / I- Primeras explicaciones 2013
Market Rebels: How Activists Make or Break Radical Innovations 2009
Marketing conceptos y aplicaciones 2014
Marketing des systèmes et services d'information et de documentation 2005
Marketing digital en agencias de publicidad: social media in MiPymes de servicios creativos de Bogotá 2020
Marketing, la administración y la gerencia básica para las mipymes colombianas 2012
Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity 2005
Measured Excess: Status, Gender, and Consumer Nationalism in South Korea 2000
Médias et démocratie - 3e édition: Le grand malentendu 2009
Mercado, ganado y territorio: haciendas y hacendados en el Oriente y el Magdalena Medio antioqueños (1920-1960) 2016
Mesurer l'insaisissable: Méthode d'analyse du discours de presse 2003
Money in a Human Economy 2019
Mr. Flagler's St. Augustine 2014
Multichannel Management: A Normative Model Towards Optimality OPEN ACCESS 2009
The Myth of Green Marketing: Tending Our Goats at the Edge of Apocalypse 1998
Narrative Economics: How Stories Go Viral and Drive Major Economic Events 2019
Narrative Economics: How Stories Go Viral and Drive Major Economic Events 2019
Nation Branding in Modern History 2018
The Network Is Your Customer: Five Strategies to Thrive in a Digital Age 2010
A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research 2010
New Histories of Village Life at Crystal River 2018
The New Industrial Revolution 2012
Ni hao Mr. Pérez. Buenos días Mr. Li: Chile y China: cultura, negocios y confianza en la Era Global 2015
The Organic Profit: Rodale and the Making of Marketplace Environmentalism 2018
Orientación al mercado y la ventana competitiva: Perspectivas de análisis 2020
OurSpace: Resisting the Corporate Control of Culture 2007
Paris 1900: The Great World's Fair 1967
Perceived Quality of Mobile Services: A Segment-Specific Analysis OPEN ACCESS 2007
Phishing for Phools: The Economics of Manipulation and Deception 2015
Pikachu's Global Adventure: The Rise and Fall of Pokémon 2004
Pocketbook Politics: Economic Citizenship in Twentieth-Century America 2005
Principios de marketing 2018
Problemas actuales del derecho de consumo en Colombia 2016
Proceedings of the Conference on Consumption and Saving, Volumes 1 and 2 1960
Product Recommendations in E-Commerce Retailing Applications OPEN ACCESS 2008
Protest Politics in the Marketplace: Consumer Activism in the Corporate Age 2017
Public Sector Pensions 1965
Purchasing Behavior and Personal Attributes 1968
Purchasing Power: Black Kids and American Consumer Culture 2001
Quelle communication pour quel changement?: Les dessous du changement social 2009
Race and Retail: Consumption across the Color Line 2015
Regulating Content on Social Media: Copyright, Terms of Service and Technological Features OPEN ACCESS 2018
Reinventing Live: The Always-On Future of Events 2021
Reset: Business and Society in the New Social Landscape 2018
The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices 2013
Riding the Black Ship: Japan and Tokyo Disneyland 1999
Robinson à la conquête du monde: Du lieu pour soi au chemin vers l’autre 2006
Shapeholders: Business Success in the Age of Activism 2017
A Shoppers’ Paradise: How the Ladies of Chicago Claimed Power and Pleasure in the New Downtown 2019
Shopping for Change: Consumer Activism and the Possibilities of Purchasing Power 2017
Shoveling Smoke: Advertising and Globalization in Contemporary India 2003
Signs in America's Auto Age: Signatures of Landscape and Place 2004
Snipers, Shills, and Sharks: eBay and Human Behavior 2007
Social Choice and Individual Values 2012
Social Regulation in Markets for Consumer Goods and Services 1982
A Social Strategy: How We Profit from Social Media 2014
Sold American: Consumption and Citizenship, 1890-1945 2006
Télévision: Deuxième dynastie 1991
Things Worth Keeping: The Value of Attachment in a Disposable World 2020
Time for Things: Labor, Leisure, and the Rise of Mass Consumption 2021
Totto. Caso académico 2011
Tuning into Mom: Understanding America's Most Powerful Consumer 2011
Un monde sans fil: Les promesses des mobiles à l'ère de la convergence 2002
The Unmaking of Soviet Life: Everyday Economies after Socialism 2002
User Satisfaction with Personalised Internet Applications OPEN ACCESS 2008
The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet 2021
Waste: Consuming Postwar Japan 2018
Web social: Mutation de la communication 2010
What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless 2008
What’s Wrong with Economics?: A Primer for the Perplexed 2020
Why Nudge?: The Politics of Libertarian Paternalism 2014
Willful: How We Choose What We Do 2019
Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage 2016
A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio 2014
Working Longer: The Solution to the Retirement Income Challenge 2008
Yo reinaré : el Divino Niño en la comunicación publi­citaria 2018